Celebrating the Season – and Lawrence County – from a Fresh Perspective

by on December 15, 2015

A bit of a December tradition begun several years ago at the Allegheny Conference and its affiliates, a holiday season promotional campaign for the region and its live-work-play-learn-invest opportunities continues for 2015.  This year it’s centered around “celebrating the region from a fresh perspective.”

This “fresh perspective” is illustrated – literally – with unique images from local photographer Dave DiCello. In addition to iconic images of Pittsburgh, the campaign includes captivating photos showcasing the region’s natural beauty in winter as found at McConnells Mill State Park and Ohiopyle, in Lawrence and Fayette counties, respectively.

All of the DiCello images selected for our “celebrate with fresh perspective” campaign are featured billboards and in print and digital ads, in addition to a PSA on WQED TV. (Watch it here).  Placements are provided at no-cost by Conference Regional Investors representing area media outlets.

Recently, we reached out to our economic development partners in both Lawrence and Fayette to have them further paint a picture of two counties that are part of the 10 that create – as our promotional campaign touts – “one extraordinary region.”

LindaNitch - Tree

Linda Nitch – executive director, Lawrence County Economic Development Corporation – with Ellwood City’s Christmas Tree

Linda Nitch, executive director, Lawrence County Economic Development Corporation, shared these thoughtful responses to the following questions we posed.

What are three “fun facts” about Lawrence County that would pleasantly surprise people?

  • The county seat of New Castle is officially dubbed the Fireworks Capital of America as a result of two of the nation’s largest fireworks companies – Zambelli Internationale and Vitale Pyrotechnico Industries – calling it home.
  • Spanning over 2,500 acres, McConnells Mill State Park has been a long-time favorite for outdoor activity. The park boasts nine miles of trails ranging from easy to difficult, whitewater rafting on Slippery Rock Creek and prime spots for fishing.
  • Peppered among the countryside surrounding New Wilmington and Volant is the Amish community, small in number but significant in their historical presence. The descendants of Jakob Amman have carried out the same simple way of life for generations. Families can often be seen on the area’s back roads in horse and carriage or at work on the farms their ancestors founded decades ago.

What are your three wishes for Lawrence County in the new year?

  • Lawrence County becomes home to Lawrence Downs, a racino, offering harness racing and gaming to the county and the region.
  • Westminster College continues its successful tradition of being an affordable liberal arts college.
  • Ellwood City becomes a bedroom community to the thriving Cranberry Township area.

Finally, why the Pittsburgh region right now … considering business investment and live-work-play-learn opportunities?

  • Why now? It’s the energy – the natural gas, the people, the place!